Struggling with marketing that spends but doesn't grow?
Growth Lead
Helping startups and SMEs scale for 10+ years
Josh is an excellent full-stack growth marketer. At Prolific, he single-handedly ran the growth activities for the participant side of the marketplace, constantly bringing new channel concepts into the mix with an experimentation-driven mindset. Josh has a bias to action, is deeply analytical, and takes full ownership. If you need a growth pro, you should speak with Josh.
Josh built our digital marketing function from scratch. He has super in depth knowledge of CRM and paid acquisition, and is results-driven with a laser-like focus on CRO. As a small business founder, I've really valued the ability to 'leave it to Josh' and trust his expertise, decision-making and recommendations. He has generated an amazing number of leads for us with carefully set up / monitored / adjusted targeting.
I worked with Josh during my time at Healthily and he's a true digital marketer that drives results. He's dedicated, highly knowledgable, data driven and more importantly makes sound optimisations to support ROI and hitting company KPIs.
Josh is an absolute hero to work with. He has an entrepreneurial spirit that has him constantly ideating, solving problems and is therefore the perfect person to support a scaling business.
We scaled a project together that went from 0 to 150k engaged and his first thought was how do we push to 1million.
Josh's ability to optimise the acquisition funnel using data to continuously test and learn was very impressive. He managed to drive down CPI but at the same time maintain the quality of the audience. Josh brings a proactive approach - actively seeking out new ways to commercialise the assets and established himself as a key member of the team.
Healthily is a Series A AI-powered health app and symptom checker. I joined as Performance Marketing Lead with a remit to scale paid acquisition across UK, US and Indian markets while improving efficiency.
Paid acquisition needed to meet aggressive revenue ttargets. Budget was concentrated in too few platforms with no systematic framework for testing or attribution.
Rebuilt the entire channel mix from scratch. Introduced 8 new platforms alongside core Google and Meta. Built and scaled an affiliate programme with household health brands.
A systematic test-and-scale approach across 10+ channels with structured budgets, success criteria and attribution across SKAN, Appsflyer, GA and Amplitude.
Prolific is a Series A AI research marketplace. I joined as the sole growth hire with no function, no channels and no playbook — and built everything from scratch across 30+ markets with 60+ target audiences.
No growth function existed. No channel infrastructure, no acquisition playbook, no reporting framework. The marketplace needed to scale rapidly on a lean budget.
Designed and launched the full channel mix from zero. Rebuilt Google Ads and Meta accounts. Built Clay-driven professional outreach, a referral programme, and a custom data app.
5+ channels running across up to 30 markets and 80 audience pools. AI-powered workflows for reporting and creative. Referral programme scaled to 2,000 specialist registrations per month.
Kudos is a Series A B2B and B2C SaaS platform for academic researchers and pharma companies. I owned the full marketing function on a £150k budget.
B2C revenue was flat and B2B pipeline was thin. The CRM was underutilised and digital channels were underperforming significantly.
Rebuilt the CRM across HubSpot and Customer.io from scratch. Built an outbound programme targeting pharma and academic accounts. Introduced paid acquisition and SEO.
Full lifecycle CRM with onboarding, nurture, win-back and lead scoring. Multi-touch outbound campaigns for Novo Nordisk, the European Investment Bank and Springer Nature.
Senior operator. Not account manager.
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A two-week deep dive into where your
growth is breaking down — with a prioritised roadmap
of what to fix first and why. Fixed price: £2,500
A focused 90-day engagement to diagnose,
prioritise and execute your highest-impact growth opportunities. Delivered as a written roadmap and results report you can act on immediately. Fixed price: £5,000.
Fractional growth leadership on a monthly
retainer — strategy, prioritisation, execution oversight
and performance reporting. Available on a 3-month minimum with rolling monthly terms thereafter. From £4,000/month.
I also take on project-based work and individual days for specific deliverables. Day rate available on request.
